Semiotic Engineering Research Group

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A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

Salgado, L.C.C.; Leitão, C.F.; de Souza, C.S. (2012) A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems. London. Springer.

http://www.springer.com/computer/hci/book/978-1-4471-4113-6

"A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering." (Publishers' back cover text)

 

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